notabadguy® was founded on the growing social force of opinion fatigue - people are growing tired of being told what to say, what to do, and even how to think. the heightening of the passionately dispassionate and the blatantly exhausted led to this creation. this brand is a community built to empower those who don't care to fit into the crowd, but also don't care to advertise it. for the ones whose mind is rampant and those who can retreat inward while still living life to the fullest. we intend to break down consumer patterns and societal norms in order to rebuild them in a better way through collaborative products. we are innovative, ironic, authentic, original, collaborative, and larger than life - titanic. let's take advantage of the irony. wearing notabadguy® is a way to have the last word without saying anything at all. there is no point trying to be made, no virtue signaling, no bullshit. because in this story the main character is awfully quiet. research shows you're tired of giving a fuck… but you're notabadguy®